A robust investment strategy

Our answer to zero-interest rates and a fragile world.

Principles of our investment strategy

We have developed five principles used in our investment decisions. Together they make up the Flossbach von Storch Pentagram - our investment strategy.

Sicht auf die Welt

Investment World View

FvS PentagrammDiversificationQualityFlexbilitySolvencyValue

The five investment principles


Investment decision


The rational allocaton of assets to various asset classes has long-term potential for capital appreciation and offers the best protection against regal, sustained losses.


We focus on the substance of an investment, the long-term returns generated by that asset and above all the predictability of those returns.


For us, flexibility means having the manoeuvrability to develop investment ideas, as well as sufficient liquidity to be able to implement those ideas.


Excessive debt is the most frequent cause of bankruptcy for companies and entire states. It also entails the loss of assets.


The price is what you pay, value is what you get. Equities from top-quality companies justify a higher valuation than equities from average companies.